At Elli J. Beauty, we encourage & put an emphasis on inclusivity, acceptance and mental health awareness. We don't just strive for inclusivity in terms of shade range, skin type, ethnicity, and age, but we try to take it a step further by offering quality products that can be used & loved at all different skill levels, budgets, and lifestyles.
SUMMER FLASH SALE EVENT HAPPENING NOW!
THERE IS BEAUTY IN SELF-LOVE
AFFIRMATION DECK
INTRODUCING: OUR I AM AFFIRMATION CARD DECK. EACH CARD DESIGNED PERSONALLY, WITH AFFIRMATIONS TO HELP LIFT YOUR SPIRITS, RAISE YOUR VIBRATIONS, BOOST YOUR CONFIDENCE & CULTIVATE A DEEPER SENSE OF SELF-LOVE, AWARENESS & COMPASSION. START EACH DAY WITH A NEW CARD & A GENTLE REMINDER OF HOW WORTHY YOU ARE OF JOY, LOVE & PEACE.
ABOUT US
We celebrate diversity and inclusivity in beauty, valuing the needs of our community through feedback and diverse product offerings. Our mission goes beyond cosmetics; we empower and educate through our products and content, while advocating for more acceptance and awareness around mental health. We embraced "Spicy Brain" as a term of inclusivity for neurodivergent minds, represented by our custom Red Spicy Brain sticker for Autism. This expanded to our custom Green Spicy Brain for mental health, representing the spicy brains who have battled with mental health issues or disorders, or simply just felt misunderstood. Despite limited resources, we persist in our mission for our community and loved ones. Elli J. Beauty is more than makeup; it's a community promoting diversity, acceptance, and mental wellbeing. We encourage Makeup Without Boundaries, reminding you that you are uniquely amazing and deserve the world!
MEET THE CEO
Welcome to Elli J. Beauty, where we celebrate authenticity, uniqueness, diversity, and creativity. Whether you're new to makeup, a professional artist, or a passionate enthusiast, there's something here for everyone. We promote inclusion, acceptance, and mental health awareness - because YOU matter.
With 18 years in the beauty industry and a passion for quality products, I strive to create items you can love and trust. As a mother to two amazing autistic children, & a spicy brain myself, I've learned the value of neurodiversity and the importance of mental health. We call our brains "Spicy Brains" because they're beautifully unique, just like you.
Makeup saved me growing up, and now I'm grateful to help others find their creative or therapeutic outlets through my products. As I pursue my graduate degree in clinical mental health, introducing more mindfulness into the beauty space is something I am really passionate about. Despite being a one-person operation, I'm dedicated to serving this community with my whole heart. Thank you for being part of our mission. Cheers to embracing who we are!